About Troupe AI | Company
About Us
Empowering organizations to say the right thing to the market.
"Is this new messaging working better?" "Where are we inconsistent?" "Is it being adopted as quickly as we hope?" Troupe gives you an easy and centralized way to connect your desired story and messaging to all the ways it's actually being told — and how that's influencing buyer journey conversions and revenue outcomes.
Our mission
Your story may be just as important as what you're selling, if not more. You invest time, money, and resources into crafting and activating your story.
But: Questions persist about your story's adoption, consistency, and ultimate impact. What's missing is data over opinions.
Troupe uses AI to continuously ingest and analyze your assets and new interactions (including AI-generated content), compare it to your current story and messaging guide, and show what's aligned and influencing the sales pipeline. This data helps bring together your troupe: Marketing, Revenue Teams, Customer Success, and Product teams to execute a high-performing go-to-market story.
Leadership
Austin Webb
Co-Founder & CEO
Co-founder of Fifth Season, Co-founder of Nudais.
Nathaniel Minto
Co-Founder & CPO
Former CEO of New Ambit and VP Product at ShowClix.
Eric Boduch
Co-Founder
CEO at 24 and Up, Co-founder of Pendo.
Advisors
Jennifer Sikora
Founding Advisor
Fractional CMO, 20+ years B2B Marketing Leadership XP
Julie Bryce
Advisor
CMO, Chief Commercial Officer, Board Member
Jake Sorofman
Advisor
Former CMO and VP - Pendo, Visier, Gartner. Fractional CMO.
Jeff Nicholson
Advisor
CMO and VP, 20+ years B2B AI Growth Pegasystems, Kitewheel
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