Podcast: SAID DIFFERENTLY

Catch episodes of our podcast/videocast focused on B2B messaging and go-to-market storytelling and the expert guests who help us dive in. Available on all major podcast platforms plus on YouTube!

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Episodes

Ep. 20: The New Messaging Rules When AI Accelerates Product

Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. How often should we refresh messaging?

Ep. 19: Messaging in Regulated Industries Means Taming Complexity

There are markets where regulations can impact the way you shape the story, even as specific as the words used. In this episode, Hannah Pickering talks about how to build an effective messaging plan amidst AI-generated content.

Ep. 18: Product Marketing Value Goes Up When it Shifts Left

This episode dives into product marketing being brought in earlier to close the revenue gap, featuring insights from Tom Crist.

Ep. 17: Defining and Measuring the Role of Chief Storyteller

Elliott Rayner discusses crafting and aligning messaging with commercial outcomes in storytelling.

Ep. 16: Messaging at the Early Stages

Focusing on messaging challenges at early stages for B2B companies with guest Deirdre Mahon discussing essential feedback signals to adjust messaging.

Ep. 15: Why Empathy Means a Stronger Messaging Connection

Leilani Garrett discusses bringing radical empathy to work cultures to develop stronger B2B messaging.

Ep. 14: You Don't Hate Slides. You Hate Bad Storytelling.

Mikey Mioduski shares insights on turning messaging into effective slide decks that communicate well.

Ep. 13: Role-based Storytelling in a Funnel-focused World

Scott Stransky discusses a more human-oriented framework in content strategy and why it matters to buyer’s mindset.

Ep. 12: An Investor and Board Member's View of Messaging and GTM Story

Brett Queener shares insights on the importance of GTM messaging and how to keep it sharp.

Ep. 11: Lessons Learned from Salesforce's Early GTM Story

Brett Queener discusses important lessons from Salesforce's early days during the move to cloud-based solutions.

Ep. 10: A Leadership Path for Product Marketing

Ali Hanyaloglu talks about how product marketers can find leadership paths in the C-suite.

Ep. 9: Market Positioning vs. Messaging - and the AI Factor

Katey Mokelke discusses positioning, including triggers to revisit positioning and the role of AI.

Ep. 8: Earned Media's Outsized Role in the AEO/GEO/SEO Era

Evan Boyer discusses adapting go-to-market stories to attract media interest and structure PR programs around goals.

Ep. 7: Using AI for Messaging Help - Opportunities and Risks

Alison Murdock and Julie Bryce discuss the opportunities AI presents for storytelling

Ep. 6: Product Marketing Must Bring the Subject Expertise

Constantine Limberakis emphasizes the importance of market knowledge in Product Marketing.

Ep. 5: Finding Both Product-Market Fit and Message-Market Fit

Chad Butz discusses sustaining growth through message-market fit.

Ep. 4: Building Product Launch Stories That Stick

Maureen West discusses the art of managing product launches effectively.

Ep. 3: Trust Drives Messaging Alignment for Sales and Marketing

Scott Heimgartner explores the causes of misalignment in sales and marketing messaging.

Ep. 2: Is Product Marketing Ready to be Measured?

Eric Boduch discusses evolving metrics for Product Marketing.

Ep. 1: The CEO's Stake in Messaging Success

Jake Sorofman talks about the significance of messaging from a CEO’s perspective.