Podcast: SAID DIFFERENTLY

Catch episodes of our podcast/videocast focused on B2B messaging and go-to-market storytelling and the expert guests who help us dive in. Available on all major podcast platforms plus on YouTube!

Listen on your favorite platform:

Episodes:

Ep. 22: RevOps Cares More About Messaging Than You Think.

Seasoned RevOps leader Jeff Serlin discusses why RevOps should NEVER be left out of messaging impact discussions.

Ep. 21: Your Competitor Makes a Messaging Move. BREATHE.

Product marketing leader Kevin Chan talks about maintaining perspective when faced with competitor changes.

Ep. 20: The New Messaging Rules When AI Accelerates Product

A discussion on balancing messaging refreshes with rapidly evolving AI development in product release cycles.

Ep. 19: Messaging in Regulated Industries Means Taming Complexity

Hannah Pickering discusses building effective messaging in regulated markets.

Ep. 18: Product Marketing Value Goes Up When it Shifts Left

Tom Crist talks about how product marketing can close the revenue gap by engaging earlier in the process.

Ep. 17: Defining and Measuring the Role of Chief Storyteller

Elliott Rayner delves into the craft of storytelling in corporate messaging.

Ep. 16: Messaging at the Early Stages

A conversation with Deirdre Mahon on messaging strategies for early-stage companies.

Ep. 15: Why Empathy Means a Stronger Messaging Connection

Leilani Garrett discusses incorporating empathy into B2B messaging and storytelling.

Ep. 14: You Don't Hate Slides. You Hate Bad Storytelling.

Mikey Mioduski shares insights on creating effective slide decks from messaging goals.

Ep. 13: Role-based Storytelling in a Funnel-focused World

Scott Stransky explores behavioral change models in content strategy.

Ep. 12: An Investor and Board Member's View of Messaging and GTM Story

Brett Queener discusses the board's perspective on the importance of GTM messaging.

Ep. 11: Lessons Learned from Salesforce's Early GTM Story

Brett Queener reflects on lessons learned during Salesforce’s growth.

Ep. 10: A Leadership Path for Product Marketing

Ali Hanyaloglu talks about finding a leadership path in product marketing.

Ep. 9: Market Positioning vs. Messaging - and the AI Factor

Katey Mokelke explains positioning's impact on B2B marketing strategy.

Ep. 8: Earned Media's Outsized Role in the AEO/GEO/SEO Era

Evan Boyer discusses the significance of media relations in today's marketing landscape.

Ep. 7: Using AI for Messaging Help - Opportunities and Risks

A discussion on the applications and risks of AI in messaging strategies.

Ep. 6: Product Marketing Must Bring the Subject Expertise

Constantine Limberakis emphasizes the need for market knowledge in product marketing roles.

Ep. 5: Finding Both Product-Market Fit and Message-Market Fit

Chad Butz discusses evolving messaging to sustain growth.

Ep. 4: Building Product Launch Stories That Stick

Maureen West shares best practices for product launches and communication.

Ep. 3: Trust Drives Messaging Alignment for Sales and Marketing

Scott Heimgartner examines the trust issues between sales and marketing.

Ep. 2: Is Product Marketing Ready to be Measured?

Eric Boduch discusses evolving metrics for product marketing success.

Ep. 1: The CEO's Stake in Messaging Success

Jake Sorofman stresses the importance of messaging from a CEO's perspective.