Privacy Policy | Troupe
Legal
Privacy Policy
Last updated October 14, 2026
Troupe.ai, Inc. ("Troupe", "we", "us") provides a software platform that works with a company's sales calls, CRM records and marketing content. This Privacy Policy explains how we collect, use and share personal information, and the choices you have. Our address is 412 S Dawson St, Raleigh, NC 27601.
1. What this policy covers
This policy covers personal information we handle for our own purposes, as a controller (or "business" under U.S. state laws):
- Visitors to troupe.ai and its subdomains (the "Website").
- People who contact us, attend our events or receive our marketing.
- People who register for, or administer, a Troupe account.
- Billing contacts and people who contact customer support.
It does not cover content that our customers submit to or connect with the Troupe platform (the "Services"). This includes sales calls, recordings and transcripts, CRM records, documents and marketing materials, and data pulled in from connected tools. We process that content only on our customers' behalf, as a processor or "service provider", under our customer agreement and Data Processing Addendum. We do not sell it, share it for advertising, or use it for our own marketing.
| Information | Examples | Our role | Governed by |
|---|---|---|---|
| Website and marketing | Pages visited, cookies, form entries, email engagement | Controller | This policy |
| Account and billing | Names, work emails, login IDs, invoices | Controller | This policy |
| Customer content | Call recordings and transcripts, CRM records, content from connected tools | Processor / service provider | Customer agreement and DPA |
2. If you appear in customer content
If your information is in a customer's content, for example you took part in a sales call that a Troupe customer recorded, that customer decides why it is processed and is responsible for telling you about it. If you ask us to access, correct or delete that information, we will refer your request to the customer and help them respond, as our agreement with them requires.
3. Our customers' users
If you use Troupe through your employer's account, your employer's agreement with us applies to your use of the Services, and your employer decides how your content is used. We still act as a controller for your basic account details (such as name, work email and login records), which this policy covers.
4. Information we collect
- Information you give us: name, work email, company, job title, phone number if you opt in to texts, messages you send us, and support requests.
- Account and sign-in information: when you sign in with Google or Microsoft, we receive your name, email address and profile identifier from that provider. We do not receive your password.
- Billing information: billing contact details and invoice records. We do not store payment card numbers. Our payment and accounting providers handle them. If a payment needs extra verification, we may ask for limited information to confirm your identity or comply with law.
- Usage and device information: IP address, browser and device type, pages visited, dates and times, and diagnostic data, collected automatically through the Website and the Services.
- Cookies and similar technologies: described in section 6.
- Information from others: business contact information from public sources, and from our customers when they invite you to use the Services.
5. How we use it
- Provide, secure and maintain the Website and Services, and manage accounts.
- Perform our contracts, including billing and customer support.
- Communicate with you about the Services, security and account changes.
- Send marketing where the law allows. Where consent is required, we ask first. You can unsubscribe at any time.
- Understand how the Website and Services are used, and improve them.
- Detect, prevent and investigate fraud, abuse and security incidents.
- Comply with legal obligations and establish, exercise or defend legal claims.
- Evaluate or complete a merger, acquisition or sale of assets.
We do not make decisions about you based solely on automated processing that have legal or similarly significant effects.
6. Cookies and similar technologies
We use cookies and similar technologies (such as pixels and email tracking) for five purposes:
| Type | Purpose | Set by |
|---|---|---|
| Necessary | Sign-in, security, fraud prevention | Troupe |
| Preferences | Remember choices such as language | Troupe |
| Consent record | Remember your cookie choices | Troupe |
| Analytics | Understand traffic and product use | Third parties |
| Advertising | Measure our campaigns and show you ads, including through the LinkedIn Insight Tag | Third parties (LinkedIn) |
Where the law requires it, including for visitors in the EEA, UK and Switzerland, we use advertising and other non-essential cookies, including the LinkedIn Insight Tag, only after you consent through our cookie banner. These tags run on our marketing website, not inside the Troupe app. You can change your choices in our cookie preferences tool or your browser settings, and withdraw consent at any time. We recognize Global Privacy Control signals as described in section 11. Our site does not respond to Do Not Track signals.
7. Text messages
If you opt in, we send text messages about account notifications, authentication codes, security alerts, customer support and, if you agree, promotions. We store your phone number, your consent record and delivery information. We do not share mobile information with third parties for their marketing; only providers that deliver the messages receive it. Consent is not a condition of any purchase. Reply STOP to opt out or HELP for help. Message and data rates may apply.
8. Who we share information with
We share personal information only as described here.
- Service providers. Companies that process information for us under contract, only for the services they provide to us. They include cloud hosting and infrastructure, AI model providers, monitoring and logging, security, email and messaging, analytics, advertising and marketing platforms, customer relationship management, payments and accounting.
- Customers. If you use Troupe through your employer, your employer can see your account details and activity.
- Legal and safety. Authorities, courts and others when we believe disclosure is required by law or needed to protect rights, property, safety or security, or to prevent fraud or abuse.
- Business transfers. A buyer or successor in a merger, acquisition, financing or asset sale. We will give notice before your personal information becomes subject to a different privacy policy.
- With your consent, or at your direction.
The providers we use for Website and account information include Google Analytics (analytics), Pendo (product analytics), HubSpot (email and customer relationship management), LinkedIn, a Microsoft company (advertising and campaign measurement through the LinkedIn Insight Tag), and QuickBooks (accounting and invoicing). Providers that process customer content for us, such as hosting, AI model and monitoring providers, are listed on our sub-processor page at support.troupe.ai.
9. We do not sell customer content
We do not sell personal information in exchange for money, and we do not sell or share customer content for advertising.
The advertising and analytics cookies and tags on our marketing website, including the LinkedIn Insight Tag and Google Analytics, send online identifiers and information about your visit to third parties such as LinkedIn (a Microsoft company) and Google. LinkedIn uses this to measure our campaigns and show you ads. Under U.S. state privacy laws, this counts as a "sale" or "sharing" for cross-context behavioral advertising. It covers identifiers and internet activity information collected through the Website, not customer content. These tags run on our marketing website, not inside the Troupe app. You can opt out as described in section 11. We do not knowingly sell or share the personal information of anyone under 16.
Our analytics providers may use the information collected for their own purposes, as described in their privacy policies.
10. How long we keep information, how we protect it, and where it goes
Retention. We keep personal information only as long as needed for the purposes in this policy, and to meet legal, tax, accounting and security needs. Typical periods for the information this policy covers:
| Information | How long |
|---|---|
| Account details | While the account is active, then up to 24 months after closure |
| Support tickets and correspondence | Up to 24 months after the ticket closes |
| Website analytics and marketing data | Up to 24 months from collection, or until you opt out |
| Server and security logs | 90 days |
| Invoices and transaction records | Up to 10 years, for tax and accounting law |
When a period ends, we delete or anonymize the information. Encrypted backups may keep residual copies for a limited time under our backup schedule. Customer content is kept and deleted under the customer agreement and DPA, not these periods.
Security. We use administrative, technical and physical safeguards, including encryption in transit and at rest, access controls, logging and monitoring, and regular security testing. No system is completely secure, so we cannot guarantee absolute security. To report a vulnerability, email security@troupe.ai.
International transfers. We are based in the United States and process information there. If you are in the EEA, UK or Switzerland, we transfer your personal information to the United States and other countries using safeguards such as the EU-U.S. Data Privacy Framework and its UK Extension where the recipient is certified, Standard Contractual Clauses, and the UK Addendum or International Data Transfer Agreement, together with supplementary measures such as encryption and access controls. Contact us for copies of the relevant contractual protections.
11. Your rights and choices
Your rights. Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to restrict or object to certain processing, to withdraw consent, and to opt out of sale, sharing and targeted advertising. California residents may also limit the use of sensitive personal information (we use it only to provide the Services) and will not be discriminated against for exercising their rights. You may appeal a refusal where your state law provides that right.
How to use them. Email privacy@troupe.ai or use the account settings page for your information. We may verify your identity first. We respond within the time the law requires, generally within 45 days in the U.S. and one month in the EEA and UK. An authorized agent may submit a request for you.
Opt-out signals. We honor Global Privacy Control and similar legally recognized opt-out signals as a request to opt out of sale and sharing for that browser or device, and for your account where we can link them. You can also use the privacy preferences link on our website, which turns off advertising and analytics tags for that browser. To opt out of LinkedIn using your data for ads, change your LinkedIn ad settings at linkedin.com/psettings/advertising.
EEA, UK and Swiss residents. We process personal information on these legal bases: performance of a contract (accounts, billing, support), legitimate interests (security, fraud prevention, analytics and improving the Services, enforcing agreements), consent (non-essential cookies and marketing where required), and legal obligation (tax and accounting records). You can complain to your local data protection authority or, in the UK, the Information Commissioner's Office.
California notice at collection. Over the past 12 months we collected identifiers (name, email, IP address), customer records (name, contact and billing details), commercial information (subscription and purchase records), internet activity (pages viewed, device data), some of which we share for advertising, and professional information (job title and employer). We collect these from you, your employer and our service providers, for the purposes in section 5. We disclose them as described in section 8.
12. Children
Our Website and Services are for business use and are not directed to anyone under 18. We do not knowingly collect personal information from anyone under 18. If you believe a child has given us personal information, contact us and we will delete it.
13. Links to other sites
The Website may link to sites we do not control. Their privacy practices are their own.
14. Changes to this policy
We may update this policy. We will post the new version with a new "Last updated" date. For material changes we will notify you by email or a prominent notice before they take effect.
15. Contact us
Privacy questions and requests: privacy@troupe.ai. Mail: Troupe.ai, Inc., 412 S Dawson St, Raleigh, NC 27601. Security reports: security@troupe.ai.