Stories - Troupe
Storytelling Points of View
Your seat for timely marketing and GTM thought leadership, 'hot takes', practical messaging advice, Troupe news and events, and stories from our partners, customers, and colleagues.
SAID DIFFERENTLY Ep.22: RevOps Deeply Cares About How Well Messaging is Converting
Messaging Alignment and Ops, Said Differently Podcast•Jennifer Sikora•Sep 16, 2026
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Product Update: See and Act on the Revenue at Stake from Messaging Insights
Product News, Messaging Measurement•Nathaniel Minto•Aug 26, 2026
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What B2B Messaging Testing and Experimentation Still Can't Tell You
Messaging Strategy and Frameworks•Jennifer Sikora•Aug 19, 2026
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SAID DIFFERENTLY Ep.20: Does Your Messaging Need to Ship as Fast as Your Product?
Said Differently Podcast, Messaging Strategy and Frameworks•Jennifer Sikora•Jul 30, 2026
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Gartner Ramps-Up Focus on Product Marketing and Messaging Strategy: Troupe’s POV
Messaging Strategy and Frameworks•Jennifer Sikora•Jul 22, 2026
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eBook: Closing the B2B Messaging ROI Gap
Messaging Measurement•Austin Webb•Jun 29, 2026
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Why a General AI Chatbot Can't Prove Your Messaging Drives Revenue
Messaging Measurement, Product News•Nathaniel Minto•Jun 17, 2026
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How Troupe Tackles Messaging ROI: A Story in 7 Images
Messaging Measurement•Jennifer Sikora•May 27, 2026
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Messaging Alignment: A Missing Revenue Metric
Messaging Alignment and Ops•Austin Webb•Apr 30, 2026
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Watchlists are Here: See Messaging Performance Over Time
Product News, Messaging Measurement•Nathaniel Minto•Apr 15, 2026
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What Product Marketing Leadership Looks Like in 2026
Messaging Measurement, Messaging Alignment and Ops•Jennifer Sikora•Mar 23, 2026
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Product News: You Have Winning Messages. Now You Can Find Them.
Product News, Messaging Measurement•Nathaniel Minto•Mar 10, 2026
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SAID DIFFERENTLY: Ep. 14: You Don't Hate Slides. You Hate Bad Storytelling
Said Differently Podcast, Messaging Alignment and Ops•Jennifer Sikora•Mar 2, 2026
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SAID DIFFERENTLY Ep.13: Role-Based Storytelling in a Funnel-Focused World
Said Differently Podcast, Messaging Strategy and Frameworks•Jennifer Sikora•Jan 26, 2026
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Sales Kickoffs: The Perfect Time to Reset Your Messaging Focus
Messaging Alignment and Ops•Jennifer Sikora•Jan 20, 2026
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SAID DIFFERENTLY Ep.8: Earned Media's Outsized Role in the AEO/GEO Era
Said Differently Podcast, Executive-Level Storytelling•Jennifer Sikora•Jan 13, 2026
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Three Elements Needed for Messaging Success Measurement
Messaging Measurement•Austin Webb•Dec 15, 2025
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CMOs Can’t Afford a Weak GTM Story in 2026
Executive-Level Storytelling•Jennifer Sikora•Nov 10, 2025
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SAID DIFFERENTLY Ep.4: Building Product Launch Stories That Stick
Said Differently Podcast, Messaging Strategy and Frameworks•Jennifer Sikora•Oct 29, 2025
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SAID DIFFERENTLY Ep.3: Do We Trust The Message? Aligning Sales and Marketing
Said Differently Podcast, Messaging Alignment and Ops•Jennifer Sikora•Oct 14, 2025
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Rogue Messaging: Hidden Risk or Untapped Opportunity?
Messaging Alignment and Ops•Jennifer Sikora•Oct 3, 2025
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SAID DIFFERENTLY Ep.2: Is Product Marketing Ready to be Measured?
Said Differently Podcast, Messaging Measurement•Jennifer Sikora•Sep 29, 2025
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SAID DIFFERENTLY Ep.1: The CEO's Stake In Messaging Success
Said Differently Podcast, Executive-Level Storytelling•Jennifer Sikora•Sep 18, 2025
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Why New Messaging Falters — And How to Make it Succeed
Messaging Strategy and Frameworks•Jennifer Sikora•Sep 8, 2025
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The C-Suite Dilemma: Messaging That’s Driven by Opinion vs. Data
Executive-Level Storytelling•Jennifer Sikora•Sep 3, 2025
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